News
06.03.09 – Women's Wear Daily
"The broad lesson here is that the luxury-brand community knows they have to make themselves relevant online," Abrams said. "So how far do they go without losing that sense of exclusivity?"
06.03.09 – Abrams Research Releases Luxury Industry Survey
05.19.09 – D S Simon Vlog Views
Dan Abrams discusses the changing media landscape with DS Simon
05.19.09 – PRNewser
In his keynote at Media Relations Summit today, titled "The Future of Media Relations: Engaging Journalists as Media Strategy Advisors," Abrams told the audience, "PR folk and journalists have many similarities. And the reality of our world right now is that we cannot put ourselves in a box, nor should we want to."
02.27.09 – Wall Street Journal
Wall Street Journal Op-Ed by Abrams Research CEO Dan Abrams
02.18.09 – Abrams Research Announces Social Media Survey Winners
02.17.09 – Abrams Research Releases Social Media Survey
01.08.09 – Abrams Research Releases Financial Media Survey
01.08.09 –Associated Press
... [S]ome of the nation's top financial journalists believe reporters dropped the ball as the nation's economy tumbled toward crisis mode.
12.10.08 — Trump Magazine
The most radical component of his model has to do with co-opting members of a media subculture not known for their desire to help the corporate world: bloggers.
12.03.08 — PR Week
...it seems that Abrams has created a viable business that fills a niche for the clients it will serve, addresses the industry trend of a shifting media landscape, and is preparing for the continued globalization of business and community.
11.25.08 — New York Observer
Less than a week after he announced he was launching a "global strategy firm" that would assemble a network of thousands of working journalists, bloggers, authors and ex-journalists, he was drowning in applications.
11.19.08 — Wall Street Journal
"Near as we can tell, this is a completely unique proposition," says Adam Miller, president of media-strategy firm Abernathy MacGregor, which plans to retain Abrams Research to consult with some of its clients. Mr. Miller of Abernathy MacGregor says "working journalists are in a unique position to understand what will appeal to other working journalists. At the end of the day, these guys are the true experts."
11.19.08 — New York Times
"I think there are an enormous number of very talented, experienced media professionals around the world who would be ready, willing and able to advise businesses on media strategies. In fact, I know there are," Mr. Abrams said...He said he was especially interested in connecting bloggers with businesses that had trouble dealing with online media.
11.19.08 — Huffington Post
The New York Times describes Abrams Research as "a consulting firm that... will connect a global Rolodex of media experts with businesses that need strategic advice." The Times also reports that Abrams will closely police potential conflicts of interest as journalists bridge the press/consultant divide.
11.19.08 — New York Magazine
Rachel Sklar: "If I have learned anything in my few years of covering this business, it is that it is filled with incredibly smart people with a ton of institutional knowledge. That is useful for people convening conferences, planning start-ups, experimenting with new ways to implement the old models - I think it's exciting to be able to help maximize how that knowledge is used."
11.19.08 — PRNewser
Abrams tells PRNewser, "This has been something I have thought about for over a year. It has taken on many shapes and forms but I am convinced this model is the best one particularly during this period of economic uncertainty."
11.19.08 — Condé Nast Portfolio.com
I'm interested by the presence of a couple of blogospheric luminaries at Abrams Research: Rachel Sklar and Lockhart Steele are both smart picks for anybody wanting the firm to be ahead of the curve when it comes to new media.
11.19.08 — Bitstrips
Working for Abrams Research (comic)
Press Releases
November 19, 2008 —
Abrams Research Launches
Board of Advisors includes top names in media.
Dan Abrams announces the launch of Abrams Research, a unique global strategy firm that connects business leaders with top media professionals around the world. Businesses can now communicate directly with experienced media insiders, bloggers, and authors in almost any region or area of expertise. This unprecedented access to a wide range of experts can help companies make smarter decisions about marketing and communication. In addition, Abrams Research offers valuable perspective on local media, specific journalists, government officials or even crucial details about local customs.
"With this global network we will offer businesses more targeted, relevant and cost-effective media advice than has ever before been available," said Dan Abrams, the firm's CEO and founder.
The Abrams Research Board of Advisors includes top leaders from almost every area of media: Former NBC Universal Chairman Bob Wright, Fox Entertainment President Kevin Reilly, HBO's Bryant Gumbel, Court TV founder Steven Brill, Former American Media Editorial Director Bonnie Fuller, Men's and Women's Health editor David Zinczenko, Curbed Network Founder Lockhart Steele, Former New York Times Sunday Business editor Judith Dobrzynski, and NBC Travel editor Peter Greenberg.
Abrams is the former General Manager of MSNBC and a Columbia University-trained attorney, who has appeared on NBC News and MSNBC as a reporter and anchor since 1995. He now continues with NBC News and MSNBC as a contributor in the role of Chief Legal Analyst. While Abrams himself offers businesses a trusted media advisor and attorney uniquely positioned to unite legal and corporate communications strategies, that same level of specialized expertise is now available on a far broader scale through the Abrams Research Network. "By offering businesses insight into how the relevant media will best respond to any strategy, campaign, product, initiative or crisis, I believe the often contentious relationship between business and media will improve," said Abrams.
Abrams Research has also established strategic partnerships with major PR and media strategy firms including Dan Klores Communications and The Abernathy Macgregor Group.
For more information go to AbramsResearch.com or call (646) 370-1240.
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